In a podcast on hyper-targeting, Terry O’Reilly (@terryoinfluence) of CBC‘s Under the Influence, talks about many ways advertisers target consumers with “ads that are tailor-made for individuals, featuring the products they want, when they want them, at a price based on their spending ability, at the precise moment they are about to make a choice.”
The Signal and the Noise – Using Qualitative Data
In Chapter 2 of the Signal and the Noise, a book by Nate Silver (@NateSilver538), he talks about how David Wasserman (@Redistrict) –U.S. House editor of Cook Political Report— interviews House candidates before elections but the interviews do not affect the predictions for most candidates.
What Does Your Credit-Card Company Know About You?
In a New York Times article, Charles Duhigg (@cduhigg) explains what credit card companies know about their customers by collecting enormous amounts of data and drawing psychological and behavioural lessons from them.