In a podcast on hyper-targeting, Terry O’Reilly (@terryoinfluence) of CBC‘s Under the Influence, talks about many ways advertisers target consumers with “ads that are tailor-made for individuals, featuring the products they want, when they want them, at a price based on their spending ability, at the precise moment they are about to make a choice.”
“It’s no longer the Mad Men you have to look out for, it’s the Math Men.”