unhate

The UNHATE Foundation, desired and founded by the Benetton Group, seeks to contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning values. It is another important step in the group’s social responsibility strategy: not a cosmetic exercise, but a contribution that will have a real impact on the international community, especially through the vehicle of communication, which can reach social players in different areas. [unhate foundation]

Prime Minister of Israel Benjamin Netanyahu and leader of the Palestinian Authority Mahmoud Abbas

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i love the whole world, boom de ya da

i’d like to teach the world to sing

“i’d like to teach the world to sing (in perfect harmony)” is a pop song which originated as a jingle in the groundbreaking 1971 “hilltop” television commercial for coca-cola. the song, produced by billy davis and performed by the new seekers, portrayed a positive message of hope and love sung by a multicultural collection of teenagers on the top of a hill. it originally included the line “i’d like to buy the world a coke” and repeated “it’s the real thing” as coca-cola’s marketing theme at the time. it was so popular it was re-recorded by the new seekers and by the hillside singers as a full-length song, dropping references to coca-cola, and became a hit record. the version by the new seekers reached #1 in the u.k. and #7 in the united states. the hillside singers’ version was released as a successful single the same year; it reached #13 on the billboard hot 100 and #5 on billboard’s easy listening chart. [wikipedia]