entertainment

Clint Eastwood’s Chrysler commercial viewed as Obama campaign ad.

Clint’s Chrysler commercial ruffles Republican feathers.

The UNHATE Foundation, desired and founded by the Benetton Group, seeks to contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning values. It is another important step in the group’s social responsibility strategy: not a cosmetic exercise, but a contribution that will have a real impact on the international community, especially through the vehicle of communication, which can reach social players in different areas. [unhate foundation]

Prime Minister of Israel Benjamin Netanyahu and leader of the Palestinian Authority Mahmoud Abbas

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“i’d like to teach the world to sing (in perfect harmony)” is a pop song which originated as a jingle in the groundbreaking 1971 “hilltop” television commercial for coca-cola. the song, produced by billy davis and performed by the new seekers, portrayed a positive message of hope and love sung by a multicultural collection of teenagers on the top of a hill. it originally included the line “i’d like to buy the world a coke” and repeated “it’s the real thing” as coca-cola’s marketing theme at the time. it was so popular it was re-recorded by the new seekers and by the hillside singers as a full-length song, dropping references to coca-cola, and became a hit record. the version by the new seekers reached #1 in the u.k. and #7 in the united states. the hillside singers’ version was released as a successful single the same year; it reached #13 on the billboard hot 100 and #5 on billboard’s easy listening chart. [wikipedia]

in the past two decades, apple inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals. their most significant ad campaigns include the “1984″ super bowl commercial, the 1990s think different campaign, and the “ipod people” of the 2000s. apple’s portable music player, the ipod, has been showcased as a piece of contemporary art in new york’s museum of modern art.
since the original macintosh super bowl commercial in 1984, which mimicked imagery from george orwell’s 1984, apple has maintained a style of homage to contemporary visual art in many of its more famous ad campaigns. for example, the think different campaign linked apple to famous social figures—including artist john lennon and freedom fighter mahatma gandhi.
apple has been criticized for its sometimes questionable use of modern art as an inspiration for its marketing campaigns—at times re-creating a short film or music video shot-by-shot for its commercials. some artists have documented entering into rights-negotiations with apple, only to have apple pull out of the discussions, then use the artistic imagery anyway . as a result, several lawsuits have been filed against apple by artists and corporations alike, such as visual artist louie psihoyos and shoe company lugz. these claims were later confirmed.
in 1997 the think different campaign introduced apple’s new slogan, and in 2002 the switch campaign followed. the most recent advertising strategy by apple is the get a mac campaign.
today, apple focuses much of its advertising efforts around “special events”, and keynotes at conferences like the macworld expo and the apple expo. the events typically draw a large gathering of media representatives and spectators. in the past, special events have been used to announce products such as the iphone and ipad. [wikipedia]